A colourful, SEO-optimized toy e-commerce store built with Next.js, PostgreSQL and Supabase, with age-based shopping, smart filters, a gift finder and a full admin for products, orders and stock.
Portfolio disclosure: This is fictional demonstration content. No real client, result, endorsement, or commercial metric is represented.
The framing below shows the kind of problem this concept is built to address.
The Toy Shop is a demo e-commerce store for a family toy brand serving the US and Canada. It's designed to be joyful for parents and built to rank on search engines. Shoppers can browse toys by age (0–2, 3–5, 6–8, 9–12 and teens) or by category (educational, STEM, building, pretend play, plush and more). They can filter by brand, price, rating and availability, discover new arrivals, trending toys and best sellers, and use the Gift Finder to get suggestions. Product pages include image galleries, video, safety information, reviews, "frequently bought together" bundles and related toys. A full admin dashboard lets the owner add products, manage categories, brands and collections, track orders from pending to delivered, monitor low stock and moderate reviews. We built it with Next.js, PostgreSQL and Supabase Authentication, with strong SEO throughout. It's ready to deploy on Vercel, Railway, Render, AWS or other clouds, and on shared hosting.
Objectives
Solution direction
Product experience
The demonstration connects functional scope with the role, context, and decision each interface must support.
Shop by age, category, new arrivals, trending toys and best sellers.
Smart filters, search, wishlist, cart and a guided Gift Finder.
Rich product pages with a gallery, video, reviews and "frequently bought together" bundles.
An SEO-optimized, fast, fully responsive Next.js storefront.
An admin dashboard for products, categories, brands, orders, stock alerts and reviews.
UX/UI principles
Role-specific journeys for ecommerce users
Clear status, exceptions, and next actions
Accessible responsive behavior across operating contexts
Technology stack
Development process
A representative delivery path for this demonstration concept.
Working output, review criteria, and risk are made visible before the next commitment.
Working output, review criteria, and risk are made visible before the next commitment.
Working output, review criteria, and risk are made visible before the next commitment.
Working output, review criteria, and risk are made visible before the next commitment.
Working output, review criteria, and risk are made visible before the next commitment.
Deployment
Results & outcomes
Project visuals
Illustrative frames prepared for this concept.
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Related technologies
Related industry
EcommerceAbout this demo
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