Objectives
The problems the project set out to solve.
- The academy had no strong online presence to reach students beyond walk-ins and word of mouth.01
- Many courses across different fields needed to be presented clearly and in an organized way.02
- Students needed to understand the difference between online and classroom training at a glance.03
- Employers and students needed a trustworthy way to verify certificates issued by the academy.04
- Most visitors browse on mobile, so the site had to work smoothly on every screen size.05
- The academy needed to rank locally in search results for computer courses in Ludhiana.06
- The website, social media and advertising needed one consistent brand identity.07



